ICT Marketing is a full-service marketing agency focused on maximizing client return on investment (ROI). Do you know the difference between an ad agency and a marketing agency? It seems like a simple question, but one to which many people can’t seem to find an answer.
A marketing agency (that’s us) helps you identify and attract your customer, satisfy your customer, and keep your customer. An ad agency helps you identify and attract your customer. On the most basic level, that about sums it up. An advertising agency will create, plan, and handle your advertising. You will pay the advertising agency for their work – and pay for the advertising they determine is the best fit for you. That can be expensive, but if you have lots of cash you will benefit from a good ad agency.
We are a marketing agency with a specialty in internet marketing and inbound marketing. We will evaluate your company, your goals, and your customers and determine a course of action to help you reach your goals – or exceed them. We understand the most important things to your business are traffic, leads, sales, and improvement.
We will help you use the Internet to attract ( not pay to find) targeted traffic to your website. From that traffic, we will use automated methods to find leads and nurture those leads into sales. Throughout all of the methods we use to do this, we will analyze the data to improve your results – more traffic – more leads – more sales – without the need to spend more of your hard-earned money to generate these results. We could go on and on talking about conversion ratios and methods by which to improve them (we love that sort of thing), but we’d rather talk to you about your very specific situation. Contact us and let’s chat!